Todd Butler

Location: Los Angeles, California
Focus: Individuals, Families, Unmarried and Same-Sex Couples
Clients: Around 75
Experience: Around 20 Years
Former Role: Non-equity advisor at regional RIA

Q: What has been your biggest surprise since joining AdvicePeriod?

The culture. Every teammate and partner alike is willing to help with complex issues and questions and there is a network of like-minded partners across the country that I am able to leverage whenever I need to. At AdvicePeriod, I can rely on teammates and other partners to enable me to be a better advisor to my clients.

Q: What did the transition process look like for you?

Approximately 80% of my clients reached out to me within the first week and expressed they wanted to transition to AP. I was overwhelmed but the transition team had my back and helped take all of my client portfolios and plans and get them transitioned to the AdvicePeriod model. I couldn’t have imagined the transition being as successful if I had to go out on my own and do all of it with limited support or by myself.

Q: Were you comfortable relying on the AdvicePeriod team?

Not at first. I never had a support team to rely on so I had trouble delegating my responsibilities. Once I realized I was working with experienced advisors with credentials such as JDs and CFPs, I knew they could help get my clients successfully transitioned and on boarded.

Q: What are the other key ingredients to your client happiness and growth formula?

The AdvicePeriod team is strong. I’ve had help from the principals to the interns. It’s all included in being a partner.

Q: How did AdvicePeriod help you build out your team?

In addition to utilizing the broader operational, technology and compliance support team available to all partners, AdvicePeriod helped me hire my dedicated team advisor, Ross Kroll, CFP. I originally wanted to hire someone with less experience, but AdvicePeriod convinced me otherwise and they trained Ross quickly and got him up to speed. Having someone with a CFP and service background on my team has added tremendous value to my clients and allowed my business to become operationally more efficient, and in turn, grow more significantly.

Q: What have been your greatest frustrations since joining?

We’ve had some operational challenges. We are still working out some of the wrinkles in our technology. We’re doing things differently. A learning curve is to be expected.

Q: As a whole, are you happy with how your business is run under AdvicePeriod’s platform?

Yes – no question. The AdvicePeriod team and technology-forward model has effectively taken about 3 months a year of work off my plate. That means I have more time for my clients, which is my true passion.

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